005: Buyers Journey and How to Write Content for Each Stage
BUYERS JOURNEY + HOW TO WRITE CONTENT FOR EACH STAGE
Did you know that there are three stages to your ideal client's buyers journey? Well, now you do! But why should you care you might be asking? Knowing your buyers journey is extremely important in writing targeted content that moves your ICA through your funnel. In other words, taking them from a cold lead to a hot lead. It is important to be continuously writing/cycling through content that speaks to each stage of their journey with you. Without a proper content strategy we can end up speaking to only one part of the buyers journey which ends up costing us clients in the long run.
In this episode we are diving into:
- The three phases of the buyers journey
- Content mistakes to AVOID for each buyers journey
- How to write content for each phase
- Specific examples of what types of posts to write for each phase to move your ideal client to a hot lead
- How to write content that makes YOU the GO TO coach/mentor over anyone else
Do you feel like you are getting less than stellar engagement in your content? Like you are pouring your heart + soul into it but not seeing the clients that you want to? I get how frustrating that can be which is why I have opened up spots for a 30 min FREE CONTENT STRATEGY session with me. All you have to do is CLICK HERE to book! It's time to get your content attracting ideal clients to you who need to work with you!
🎧 Thanks for listening! 🎧
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