017: 3 Signs You Lack Clarity On Who You Serve
3 SIGNS THAT YOU LACK CLARITY ON WHO YOU SERVE
We get so caught up in needing to run our businesses that we can tend to forget who we are running them for. We focus on showing up, needing to post more, make more stories, more lives, more convos...more, more, more. The truth is that we can be consistent all that we want but consistency without clarity leads to confusion.
The more confused that we get, the more that we doubt ourselves and the less confident that we feel. Which ultimately ends up bleeding into our content (whether we mean for it to or not.) Why this is so critical is because a confused audience doesn't buy!
The truth is that it will never matter how consistent you are if you don't have the clarity on who you serve and HOW to serve them.
There's a BIG difference between showing up and STANDING out...and only one of them that will get you paid.
In this episode we are diving into:
- Why clarity converts faster than consistency does
- How committing to be consistent is actually harming your business
- 3 signs that you lack clarity on who you serve
- What to specifically focus on to gain clarity on who you serve
- How to shorten your content process in 1/2
- How to stop selling what you think your clients need and give them what they want
Ready to write content that turns your followers into paying clients? Grab my FREE Content to Clients Guide HERE!
🎧 Thanks for listening! 🎧
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH JESS: